HEISMAN TROPHY TRUST TEAMS UP WITH ACCEPTANCE INSURANCE TO SUPPORT HIGH SCHOOL SCHOLAR ATHLETES
HEISMAN TROPHY TRUST TEAMS UP WITH ACCEPTANCE INSURANCE TO SUPPORT
HIGH SCHOOL SCHOLAR ATHLETES
Community-driven Acceptance Insurance to serve as the presenting
sponsor of the Heisman High School Scholarship program
FOR IMMEDIATE RELEASE
NEW YORK (Sept. 17, 2020)—The
Heisman Trophy Trust
Acceptance Insurance, a leading provider of personal automobile insurance and other
related products, today announced a new partnership between the two
organizations to recognize High School student-athletes throughout the
country for their academic and athletic achievements as well as their
community service. As part of the partnership, Acceptance Insurance
will serve as the presenting sponsor of the Heisman High School
The Heisman High School Scholarship program extends the Heisman
prestige to the nation's most esteemed high school seniors by
celebrating and rewarding outstanding male and female scholar-athletes
who understand that the most important victories happen not only on
the field but also in their schools and communities.
"We were deeply impressed with the long-standing community
relationships that Acceptance Insurance has built during their more
than 50 years in business, making them a perfect fit for presenting
sponsor," said Michael Comerford, Heisman Trust President. "We are
pleased to welcome Acceptance into the Heisman family and look forward
to working alongside them for years to come to recognize incredible
high school scholar-athletes around the country."
The Heisman High School Scholarship program honors the nation's most
accomplished, community-minded high school senior athletes. By
inviting students from schools across the country to share their
stories of leadership and impact, the program aims to inspire all
students to harness their potential, push their limits, and use their
talents not only to advance their own futures but to improve the
communities and world around them. Over the past 26 years, the program
has honored more than 600,000 of the nation's most esteemed high
school seniors and provided over a million dollars in college
scholarships to students throughout the United States.
In conjunction with this prestigious partnership, Acceptance Insurance
simultaneously unveiled the
Acceptance Pledge, a movement outlining and promoting a way for people to find common
ground, listen and understand each other.
"We're incredibly proud to directly support exemplary high school
athletes around the country with the Heisman High School Scholarship,
as well as to have the ability to reach thousands of other students
and families with the Acceptance Pledge," said Larry Willeford,
President and COO of Acceptance Insurance. "Giving back to the
communities we live and work in is part of our mission at Acceptance
Insurance and this partnership allows us to have a nationwide impact.
The Acceptance Pledge is an exciting part of our collaboration with
the Heisman team and is the beginning of a movement we hope will
inspire positive change."
"While competition can be healthy, cooperation is our real
super-power. The Acceptance Pledge, coupled with the Heisman
partnership, is part of Acceptance Insurance's ongoing commitment to
creating and cultivating a culture of giving back," added Willeford.
The 2020 application for The Heisman High School Scholarship program
presented by Acceptance Insurance is currently open. All high school
students graduating as part of the class of 2021 are encouraged to
apply. Applicants will have the chance to win up to a $5,000 college
scholarship along with the possibility of attending and being
highlighted during the ESPN televised Heisman Trophy Presentation
Ceremony. Community-minded scholar-athletes can learn more and apply
The deal between The Heisman Trust and Acceptance Insurance was
brokered and negotiated by Paddle Agency, Heisman Trophy Trust's
sponsorship agency of record.
About First Acceptance Corporation
Acceptance Insurance (OTCQX: FACO) is both an omnichannel insurance
agency and insurance carrier operating in 17 states across 347
retail locations. Their team of 1300-plus focuses on developing
long-term relationships with historically underserved customers and
those who prefer more flexible payment schedules and greater risk
tolerance. Local community engagement, supported by robust digital
messaging on owned and earned platforms, gives each agency a local
feel and the resources of an institutional carrier.
The technology that powers their claims department and the values
that comprise the Acceptance culture both serve their mission:
passionately helping hard-working people deal with life's
uncertainty. This commitment to service is evident in their A+
(highest) rating from the Better Business Bureau.
The Heisman Memorial Trophy annually recognizes the outstanding
college football player in the United States. Winners epitomize
great ability combined with diligence, perseverance, and hard work.
The Heisman Trophy Trust ensures the continuation and integrity of
this award. The Trust, furthermore, has a charitable mission to
support amateur athletes and to provide greater opportunities to the
youth of our country. Our goal through these charitable endeavors is
for The Heisman Trophy to symbolize the fostering of a sense of
community responsibility and service to our youth, especially those
disadvantaged or with special needs. For more information about the
Heisman High School Scholarship program, visit https://heismanscholarship.com/.
About Paddle Agency
Based in Franklin, Tenn, Paddle Agency was formed in 2018 by
industry veteran Johnathan Fisher. Paddle is a new kind of
sponsorship agency - a full-service agency with the traditional
offerings, but one that goes beyond connecting brands with sponsors
to activating those partnerships, creating relevant concepts and
capturing them along the way. For more info, visit www.paddleagency.com